Retail Unit Refurbishment for Hyundai Rockar in Westfield, London
Hyundai Rockar needed a new, state-of-the-art retail unit as a permanent showroom within Westfield Shopping Centre, Stratford, London. The brief called for a genuinely fresh way for customers to buy a car, moving away from the traditional dealership experience entirely, in favour of an interactive, digital-first retail environment.
The Challenge
Our Response
The customer showroom was built around interactive digital screens letting customers explore, configure and purchase cars directly through the space itself rather than via a traditional sales process. The design also encompassed the back-of-house staff areas, ensuring the operational side of the store could support this new retail format as smoothly as the customer-facing space.
The Outcome
The Westfield Stratford store opened as Rockar's second UK site, uniquely for Westfield, one of the touchscreen tables sat outside the store itself, creating a 24-hour brand zone where shoppers could browse and buy a car even when the store was closed but the centre remained open.
