Practice Profile

what we do

Founded in 2000 in Birmingham, we are an innovative and vibrant, well-established RIBA Registered Practice that offers contemporary new build architectural, refurbishment, and commercial interior design services. We have a strong design-led portfolio across numerous sectors including; commercial, residential, affordable housing and extra care, higher and further education, retail, and hospitality & leisure.


We believe in ‘simultaneous design’, zooming in and out of a project and switching between the conceptual and the practical because design is a verb and not just a noun. Good design is all encompassing and happens at all scales and our work often crosses over into other design disciplines. Once the design principals are set we a strive for design rigor, the DNA of a design proposal to ensure that the 'parts' of the design have a synergy and a resonance with the 'whole'. It is this consistency of approach which we think defines something as “Designed” rather than merely “Built”.


We aim to raise the level of design ambition on any project regardless of the size and budget. We work budgets very hard indeed with a vision of improving people’s environments and consequently their lives.

It’s a team game

Alongside our design process we are fully committed to a collaborative and partnering attitude where clear communication is critical. We work with a strong team of consultants and statutory bodies and tackle environmental and technical issues at an early stage of a project when fundamental decisions are made. This pre-empts problems and encourages efficiency and best value. We operate a well-established Partnering arrangement with Birmingham City Council for Building Regulations applications. For us, any successful project needs a good client.


We have an enthusiastic, pro-active and talented team. We are client focused, flexible, reliable and consistent, and very passionate about our work. Our design studio is a friendly and dynamic place where loyalty and a team ethic are valued. People really enjoy working with us!

design drivers

Plato wrote: “Necessity, who is the mother of invention” which means that difficult situations inspire ingenious solutions. We are concerned with things which influence design, in effect, design drivers, whether it be a something intangible like a concept, memory, symbolisim or an experience, or something which is physical and real such as our environment, technology, tectonics, transport, manufacturing or the way people inhabit buildings.