|Rebranding Signage, Birmingham City University
Client: Birmingham City University
Status: Completed January 2008
In the Autumn of 2007, The University of Central England changed its name to Birmingham City University.
As part of the re-branding exercise we were commissioned to co-ordinate the external feature signage on 9 different campuses around the city.
Working closely with signage specialists, Big Sky Banners, we designed a proportioning system to ensure that regardless of location the signs had a certain consistency about them.
The majority of the signs are large, high-impact fabric vertical banners to supplement existing (and revised) low level signage. These banners were specifically positioned for maximum visual impact for passing pedestrian and vehicular traffic.
Each building represented a different challenge, including a grade 2* listed building, various existing cladding systems, co-ordinating with a new cladding installation, as well as other local conditions.
The result is not only a stunning collection of powerful signs which identify the Universities various buildings, but also a significant contribution to the recognition of the new brand.